Photography

Photos from a fashion booklet concept

Here are photos from a concept fashion booklet, the fashion booklet can be seen in my graphic design project. Using a key light and fill light I was able to get the look i wanted for my book. The model was cropped out from each background afterwards.

Pure Leaf Ad Campaign Concept

Here I worked with another photographer and two creative directors, lots of ideas were thrown around but we wanted to highlight the fruits used in Pure Leaf’s flavoured drinks, we were able to put fruit in fake ice and photograph them in various ways, we made a magazine ad, a billboard ad and a website ad. The last image didn’t make it to the campaign as we thought it was too generic but I think it was really well shot so I included it below.